About Us

FCB - officially a member of The Signal Group

About Us

Welcome to The Signal Group – the new home of Full Colour Badges, a tradition of excellence now part of a larger family. In early 2023, Full Colour Badges embarked on a transformative journey, joining forces with Mulpha Signal Group Pty Ltd. This strategic move was aimed at creating a recognition product powerhouse, amalgamating the strengths of Signal Advantage, Just Coolers, Signal Promo, and Benson House under one unified banner. Our evolution represents a commitment to innovation, quality, and unparalleled customer service.

Our Legacy and Vision

Originally established as a family-owned Australian entity, Full Colour Badges has been at the forefront of offering bespoke identification, recognition, and reward products. From our inception in the early nineties as a comprehensive retail Trophy and Name Badges business, transitioning in 2003 to become an online industry leader with NameBadgesAustralia.com, we have continuously adapted to meet and exceed our customer's expectations. Today, as part of The Signal Group, we are poised to offer an even broader range of high-quality products and services, making us the sole provider for all your recognition needs.

Innovation at the Heart

Our journey from a pioneering online platform to a component of a larger conglomerate has not diluted our essence; rather, it has enriched our capability to serve you better. The Signal Group's acquisition allows us to leverage collective expertise, offering cutting-edge products and services from a consolidated source. Our commitment to innovation remains unwavering, with state-of-the-art Trotec Laser Engravers/Cutters and advanced UV colour printers that enable us to deliver customised solutions with ease and precision.

Customer-Centric Philosophy

At the core of our transformation is a steadfast dedication to our customers. Our unique online platform, which allows customers to design, manage, and reorder products with unparalleled ease, continues to set us apart. This customer-centric approach, combined with our commitment to quick turnaround times, competitive pricing, and top-class service, ensures a shopping experience that is not only satisfying but also enriching.

A Promise of Quality and Value

As The Signal Group, we embrace our humble beginnings and the journey that has brought us here. We promise to deliver not just products, but experiences that resonate with our values of quality, affordability, and service excellence. Our range continues to expand, offering incredible value without compromise. Through our website, we invite you to explore our evolving product lineup, take advantage of exclusive promotions, and enjoy the benefits of shopping with a leader in the recognition products industry.

Stay informed and never miss out on a bargain by subscribing to our newsletter for updates on new product arrivals, exclusive discounts, and much more. For personalized assistance or to receive exclusive promotional information, reach out to our dedicated sales team at sales2@namebadgesaustralia.com.

Welcome to a new chapter with The Signal Group, where tradition meets innovation, and customer satisfaction is our highest priority.